Case Studies

What communities actually want, measured in data

We analyze thousands of public posts to understand real frustrations, DIY workarounds, and the gaps current products leave open.

Client Rollup

WeNatal Reddit strategy rollup: launch as the couples-first preconception guide.

A client-ready synthesis of the original and v2 WeNatal studies. It reconciles the broad prenatal-confusion opportunity with the sharper couples-before-TTC launch wedge and links to the supporting evidence pages.

2 research passes 4 evidence pages June 2026
AEO & SEO Strategy

WeNatal AEO & SEO: Win the answer engine with community questions.

A tactical AEO and SEO content strategy based on the verbatim phrasing 15,000+ Reddit users use to ask about fertility, prenatals, and pregnancy preparation.

20 AEO targets 4 Content Pillars June 2026
Market Opportunity

WeNatal's Reddit opportunity: prenatal choice is noisy, trusted guidance is scarce.

A market-entry brief built from 32,476 public Reddit posts across pregnancy, TTC, fertility, breastfeeding, and prenatal-adjacent communities. The study isolates 7,101 prenatal/supplement-relevant posts and shows where WeNatal should enter.

32,476 posts analyzed 22 communities June 2026
Launch Playbook

How WeNatal should enter Reddit: teach first, sell later.

A Reddit launch, AEO, SEO, and ad-copy playbook for WeNatal's first qualified testers: beachhead communities, anchor post templates, objection handlers, and copy angles from measured demand.

10 beachhead communities 6 anchor post angles June 2026
Market Opportunity v2

WeNatal's Reddit opportunity: the strongest wedge is couples preparing before TTC.

A WeNatal-specific market-entry brief built from 15,027 public Reddit posts across TTC, pregnancy, parenting, and postnatal communities. The study isolates 764 strong-fit, explicit/urgent posts and shows where WeNatal should enter.

15,027 posts analyzed 10 communities June 2026
Launch Playbook v2

WeNatal article templates: turn Reddit evidence into launch content.

A Reddit launch, AEO, SEO, and article-template playbook for WeNatal: beachhead communities, anchor post structures, objection handlers, and copy angles from measured demand.

764 qualified wedge posts 5 anchor post angles June 2026
Product-Market Fit

We ran S'more through its own engine: 57,660 posts. The verdict.

S'more pointed its own Reddit research engine at its own thesis. Across 57,660 posts and 29 founder communities, the validation wedge is confirmed: 18,373 high-intent founders score 6.0/10. Includes a copy-ready messaging and positioning guide.

57,660 posts analyzed 29 founder communities June 2026
Go-To-Market

S'more's first 100 testers, sourced from the data

A 6-week, give-first playbook built from the 57,660-post PMF study: the five beachhead communities where willing-to-pay founders concentrate, the free community-pain report as lead magnet, and copy-paste outreach scripts.

4-phase playbook 5 beachhead communities June 2026
Distribution Playbook

The anchor post: 10 value-first posts to enter each community

The same give-first play that hit 55K views in r/whoop, rebuilt for S'more. Ten copy-paste Reddit anchor posts and five X threads, each grounded in its community's own data from the 57,660-post study.

10 anchor posts 5 X threads June 2026
Product-Market Fit

We tested leftovr against 623 Reddit posts and refined its positioning.

Our analysis shows that while the receipt-scanning feature has low organic demand, users are highly motivated to solve the problem of wasting money on forgotten food. This study includes a complete messaging and positioning guide.

623 public posts analyzed 7 food & budget communities June 2026
Go-To-Market

Finding leftovr's first 100 testers using community data

A six-week go-to-market playbook based on the PMF study. It outlines the best communities to target, an effective lead magnet, and natural outreach strategies.

4-phase playbook reddit + adjacent channels June 2026
Product-Market Fit

We tested DearJoJo against 1,270 parent posts. The verdict: reposition.

A PMF study for a personalized bedtime-story startup. Across 1,270 posts and 8 communities, story content is weak demand. The bedtime battle is where the 305 willing-to-pay parents actually concentrate. Includes a copy-ready messaging and positioning guide.

1,270 public posts analyzed 8 parenting communities June 2026
Go-To-Market

DearJoJo's first 100 testers, sourced from the data

A 6-week, give-first playbook built from the 1,270-post PMF study. It covers which three communities to enter first, the free personalized story as a lead magnet, and copy-paste outreach scripts.

4-phase playbook reddit + adjacent channels June 2026
Community Research

E2E test: r/personalfinance (50 posts)

A Smore case study generated from completed Report Studio data.

20 public posts analyzed reddit June 2026
Community Research

E2E test: r/personalfinance (50 posts)

A structured view of what this Reddit community talks about, complains about, and still wants.

6 public posts analyzed r/personalfinance June 2026
Client Pitch Brief

Reddit Insights for Happiest Baby (Snoo): Should We Sell This?

885 posts from r/SnooLife show how the subscription paywall turned the Snoo community into an active consumer-rights movement. Arbitration threads top the sub, while Love to Dream dominates post-Snoo recommendations 2:1.

885 posts analyzed r/SnooLife May 2026
AI & Local Models

What 265 Reddit Posts Show About the Local LLM Community

Dense beats MoE, llama.cpp dominates, and 16GB VRAM is the community's pain ceiling; meanwhile, Meta is losing goodwill to Qwen and permissive alternatives.

265 posts analyzed r/LocalLLaMA May 2026
Product Strategy

Building for the Claude Code Community: A Data-Driven Strategy

30+ DIY tools, 34 Codex mentions, and 5 validated product opportunities. Pain matrix, competitive landscape, buyer segments, and a phased GTM plan.

256 posts analyzed r/ClaudeCode May 2026
AI & Developer Tools

What 256 Reddit Posts Show About the Claude Code Community

Power users are anxious about trust and context overhead; Codex outpaces every competitor in mentions 2-to-1, and the primitives are proliferating faster than the mental model.

256 posts analyzed r/ClaudeCode May 2026
Launch Post-Mortem

Launching Verum to r/Whoop: A Data-Driven Post-Mortem

Two posts, 76K views, ten testers. The real, behind-the-scenes story of launching Verum to the r/Whoop community: actual reach numbers, tester DMs, feature requests, and what we learned.

76K views analyzed r/Whoop May 2026
Fitness & Wearables

What 65 r/Whoop Users Said They Actually Want: Community Thread Analysis

We asked, "if Whoop added one feature, what would keep you subscribed?" 65 people answered. The main request isn't lower prices; it is being told exactly what to do with the data.

65 comments analyzed r/Whoop April 2026
Fitness & Wearables

What 7,359 Reddit Posts Show About Wearable Data Frustrations

Analysis of r/Whoop, r/Garmin, and r/Strava. The biggest frustrations, what people are building themselves, and what they actually want from their fitness data.

7,359 posts analyzed r/Whoop, r/Garmin, r/Strava April 2026
Peptides & Research

What 2,095 Reddit Posts Show About the Peptides Community

Analysis of r/Peptides. 273 compounds mapped across dosing protocols, stacking patterns, side effects, and what the community actually thinks.

2,095 posts analyzed r/Peptides March 2026